UI Design

Client

BLDN Digital

Industry

B2B

Services

UI Design

My Role

UI Designer

Colors

Overview

BLDN is a digital agency with its own methodology that was looking for a new way of digital communication to attract more niche clients and to keep up this momentum, they needed a new website that would convey this communication to promote their new product.

The Challenge

The development of BLDN’s new website took place during a period of transition in which the company reevaluated its ideal customer profile and needed to reformulate its communication strategy and visual projection. The challenge was to adopt a more serious and empathetic look without losing the creative essence of the brand, adjust the color palette and keep the company’s primary color, strategically apply it to the design, build a bold and sophisticated grid, prioritize the usability and performance of the pages for the marketing campaigns of the new product.

The Design

Conclusion

The first point defined was the acceptance of the name NextLevel, which I suggested based on the marketing appeal that future campaigns would bring, and following all the client’s guidelines, a consistent color study was adapted to the UI Design with a modern structure that suited the new client profile, and for the deliveries I divided the process into 4 key steps:
  1. Approval of the information architecture (first)
  2. Creative concept approval (first)
  3. Responsive screen approval (mobile and desktop) (first time)
  4. Page assembly and performance testing
  All stages were completed on schedule, and the delivery was consistent and well-organized, ensuring both the client’s visual satisfaction and the technical requirements for a good user experience.
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