Wise App Case logotype

UI Design

Client

UX Team EBAC

Industry

Experimental

Services

UI Design

My Role

UI Designer

Colors

Overview

This is an application project conceived by Danilo Amaral (product designer), who brought together a group of young students and professionals in the field of UX design to make the prototype of this project feasible and thus help them create cases. The main purpose of the application is to create an astral scenario of the user and cross-reference information by creating a set of astrological affinities to bring together astrologically compatible people through AI.

The Challenge

The main challenge of this project was to create a consistent organizational routine simulating an app development process with market difficulties such as: inconsistent briefing, indecisive client, too many features, deadline defined as urgent, lack of branding and product name. To overcome all these obstacles, the proposal was to create the MVP of the app with personality, modern design, functional, fluid, user-friendly and compatible with development libraries for faster delivery of the product. This multidisciplinary team included Danilo Amaral (Product Designer), myself, Luciano Luís (UX Designer), Eduarda Martins (UI Designer) and Iara Cristina (UX Research).

The Design

Conclusion

The experience and results were very satisfying for the wise app, and with the methods adopted, we were able to advance the delivery date by two weeks in an extremely productive synergistic process, proving that organization is the main pillar of excellent digital delivery.
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